Translation

Translation is the process of taking a source language and converting it to a target language. Trained translators never translate word-for-word, but instead take the meaning of each sentence and translate it into something a native of their own language would understand.

That’s why there is an element of localization within translation: there’s no point translating a British joke in the Spanish market. So a good translator will find an equivalent Spanish joke.

Proofreading and Editing Content

Editing

Reviewing and changing your text with the intent to improve the flow and overall quality of the current writing. An editor has the freedom to remove entire sentences or rewrite entire paragraphs. A good editor will correct any obvious errors they come across, but their main goal is to use their expertise and intuition to ensure the document makes sense, cut down on wordiness and clarify any ambiguity.

Proofreading

Proofreading is the process of examining the final draft of a document or text — after it has been edited — to ensure there are absolutely no errors. A proofreader will review for spelling errors, punctuation errors, typos or incorrect use of Arabic and English documents.
For important proofreading, you will want to hire someone experienced with the ability to find even the smallest grammatical errors that others might normally dismiss. Hiring a proofreader is particularly helpful if you’re not confident in your writing, or if document is not in your first language.

In summary:

An editor
Rewrites sentences and paragraphs for flow
Makes the text clearer and more understandable
Uses their specialized knowledge to clarify and improve text

A proofreader
Goes beyond “spellcheck” to catch errors a computer might miss
Ensures zero grammatical errors, usually after a document has already been edited

Copywriting and Content Development

There was a time when writing copy and content development were essentially the same process. More recently, it’s become clear that the gap has widened between these two practices both online and in print. The key difference lies in the goal that the written text is attempting to achieve. When you’re copywriting, you’re seeking to sell; content development is meant to engage the reader. However, there’s more to this simplified explanation. Understanding the distinction between the two involves looking at why you’d be wise to use one over the other in certain situations, as well as the reasons you’d want to utilize both together.

What is Copywriting?

Copywriting is material intended to induce action from the reader; in the case of online marketing for your business, it might be to purchase a product. But it could also include any form of interaction that moves the potential customer further into the sales funnel, such as providing contact information or clicking to a product description page. The person reading the material knows that the ultimate goal of the piece is to sell a product or service, so there are certain expectations. A copy written page typically includes an introduction of what’s being sold, a list of features and benefits, and a call to action letting them know what to do next.

What is Content Development?

Developing content is distinct from copywriting in purpose: It’s meant to inform and engage readers, while encouraging interaction through conversation.
Examples would be blog articles, white papers, eBooks and podcasts. Content is useful in marketing from the standpoint of creating a connection with the audience, not trying to sell to them. Your primary purpose is to educate and inform readers, who see value in the information provided. They come to see you as a respected resource in your industry, and they develop a relationship of trust.

Why do you need both?

Blending the basics of copywriting and quality content development is what can help separate your company from your competition. You need to create material that induces action and provides the details on how your customers can benefit, highlights of the copywriting approach. At the same time, it’s important to draw from the essentials of content development: offering useful, educational material that gives value to the reader. Great content gets the message across while still avoiding the in-your-face sales talk that can turn customers away.

We offer the best of both worlds through:

• Creating a compelling headline

• Understanding your audience
• Ending with a clear call-to-action
• Sticking to the point

Our copywriting and content development services include but are not limited to:

Audio and Video Transcription Services

Transcription is the process by which audio or video materials are transferred into a text format.
Transcription is important in ensuring the maximum visibility and availability of information for companies who promote and sell their products and or services. By presenting text versions of the audio and video content on their corporate websites and marketing material.

CV Writing and Editing

Your CV is often the first thing a potential employer will look at; it is your chance to sell yourself and show the potential employer why they should choose you over the hundreds of other applicants.
With more and more job seekers applying for each position, your CV needs to be the very best it can be in order to stand out.
Writing a CV isn’t something that comes naturally to everyone; knowing what to include, what to miss out and how to put it all together can be quite over whelming if you haven’t done it before.
Don’t worry, we can help!
Our services also expand to online business platforms like LinkedIn.

Marketing Strategies

Developing a marketing strategy is vital for any business. Without one, your efforts to attract customers are likely to be ineffective.
The focus of your strategy should be making sure that your products and services meet customer needs while developing long-term and profitable relationships with those customers.
In order to achieve this, we will help you create a flexible strategy that can respond to changes in customer perceptions and demand. It will also help you identify whole new markets to target successfully.
The purpose of your marketing strategy should be to identify and then communicate the benefits of your business offering to your target market.

Business Plans

In simple terms, a business plan is a guide – a roadmap for any business that outlines goals and provides details on how you plan to achieve those goals.
Business plans don’t have to be long, formal documents, that’s not true anymore, this is great news because it makes the planning process much less daunting. You start simple, and grow it organically.
A business plan is a written description of your business’s future, a document that tells what you plan to do and how you plan to do it.

Research Services

With the support of our partners we can customize a research solution tailored to your needs—from survey design, to sample sourcing, to data analysis, to reporting. Our team can offer a full-service experience or just the right amount of help to ensure your project is a success.

Types of Market Research we offer:

• Product Review
• Descriptive Research
• Consumer Loyalty Study
• On-field Market Research Services
• Customized Market Research Services